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In this fast paced world of e-commerce, organizations are expected to react fast to the ever changing market trends , By enabling business users to respond more quickly to market trends, organizations will have greater agility and improve their time to market, and thus their competitive advantage. Isolation of Business logic in the middleware provides greater flexibility and very fast response times for businesses. Business rules technology standardizes and automates much of an organization's business and decision-making processes. Business rules are a means by which strategies are implemented. The rules tell an organization what it can do in detailed tactics, while the strategy tells it how to focus the business at a macro level to optimize results.
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